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What to bring back
from Myeongdong.

Myeongdong is useful when you want to compare several beauty brands in one stop. Build a small basket around what you already use: a makeup shade, a tool, or a familiar skincare category. The best purchase is one you can choose confidently.

Researched September 24, 2026 · Isol Kim / First Days editorial desk
Illustration inspired by Myeongdong and souvenir shopping
AI-generated editorial illustration · products and places are stylized
SAVE THIS STARTING POINT

OLIVE YOUNG Myeongdong Global Town

53 Myeongdong-gil, Jung-gu, Seoul

The official store guide lists Myeongdong Station Exit 8 and Euljiro 1-ga Station Exit 5. Confirm the branch name: there are other beauty shops nearby.

Your shopping shortlist

Our picks are ordered to help you choose, not ranked by sales. Check the actual price and stock at the shop.

PICK 1 · Someone who knows their preferred shades

rom&nd or peripera lip makeup

Both brands appear in the store’s official makeup directory. Our pick is one shade you can compare in person rather than a large assortment chosen from a screen. This is a shopping starting point, not a claim that one formula suits everyone.

Before you buy

Compare the exact shade code and finish. Check colour under different light and ask staff about hygienic testers. Buy a sealed unit, not the display sample.

PICK 2 · A practical gift without guessing skincare needs

Fillimilli makeup tools

Fillimilli appears in the official tools section. A brush or other tool can be easier to choose than a complexion shade. Start with a task the recipient already does, such as applying eye makeup, and compare the tool’s size and shape.

Before you buy

Read what is actually included in the pack. A larger set is useful only if its extra pieces will be used. Check cleaning instructions and the return conditions.

PICK 3 · A planned personal purchase

A Torriden skincare item you already wanted

Torriden is listed in the store’s skincare section. Bring the name or a photo of the exact product you use or intended to try. Our priority is a correct match over a spontaneous haul of products with similar-looking packaging.

Before you buy

Check the full product name, volume and ingredient label. Compare the total quantity in promotional sets. We have not tested these products and do not make treatment or suitability claims.

Make it part of the visit

1. Write a three-item brief

Before entering, note the category, the maximum amount you want to spend and who the item is for. Keep a separate “maybe” list. This makes it easier to leave an attractive but irrelevant promotion behind.

2. Browse by category

Use the store directory to find makeup, tools and skincare. Compare two candidates within each category before putting either in your basket. An in-store comparison is especially helpful for texture, size and packaging.

3. Review the basket before paying

Photograph the labels of products you might buy later instead of buying every option immediately. Read the receipt and ask about any return or exchange conditions you need before leaving.

What the sources tell us

The official branch directory confirms these brands and categories, not today’s individual stock or a current best-seller ranking. We do not claim that Korean in-store prices are always lower than prices at home.

Sources & shop information

  1. OLIVE YOUNG — official Myeongdong Global Town store guide

Checked September 24, 2026. Listings do not guarantee today’s stock or holiday opening hours. Our recommendations are editorial judgments, not first-hand product reviews.